Multi-level marketer LuLaRoe announced on May 19 that it has partnered with the Walt Disney Company to create an official collection of Disney-themed leggings, tops, dresses and skirts.
Known for its “buttery soft” leggings, LuLaRoe is a four-year-old direct sales organization based in Corona, CA, founded by DeAnne and Mark Stidham. The company sells its clothes through direct sales representatives who host in-home parties, called pop-up boutiques, and sell online via Facebook Live presentations. Priced between $25-75 for women, tweens and young girls, LuLaRoe’s clothing has generated $1 billion in sales in the last four years and grew at a rate of 25% per month in late 2016.
The collaboration with Disney is LuLaRoe’s first partnership with a consumer products company.
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The initial Disney fabric prints will feature polka dots, stripes, mouse ears, hairbows, Mickey Mouse, Minnie Mouse, Thumper and Princess Aurora, all in bold, bright colors. It is unknown exactly how many different prints are being produced, though an announcement video showcased some of the prints.
Unofficial reports are that LuLaRoe fashion retailers, as sales representatives are now called, will be able to place orders for the new LuLaRoe Collection for Disney from May 30 – June 6. Once delivered, the products will be available for purchase by customers at in-person events and online.
The announcement was made to members of the LuLaRoe selling community during a special visit to the Disney California Adventure Park on Thursday, May 18.
According to blogger MyLitter, the collaboration has been in the works for 18 months and involved more than 100 artists.
This positive news comes on the heels of LuLaRoe’s recent lawsuits involving product quality and erroneous sales tax charges.
Marcia Layton Turner writes frequently for and about small business. She is the author of The Unofficial Guide to Starting a Small Business and many others.